About us

XO is a travel company and a platform that connects travellers, professional travel advisors and travel suppliers. Our mission is to help people discover the world. We support travel advisors with technology, learning and a professional community.

For travel agents

We work with people who already understand the value of their expertise and want to earn more from it.

Competing on your own is difficult today: technology, marketing, supplier access and fast responses all require resources. We bridge that gap.

You get:

• XO Pulse CRM to manage clients and sales
• package holiday and hotel searches across multiple suppliers in one interface
• your own website with online payments
• a mobile app to work from anywhere
• access to direct contracts with global suppliers, including Hotelbeds
• training and an environment where growth is the norm, not a coincidence

This lets you focus on what matters most: understanding your client’s needs, making decisions when things get difficult and delivering service that cannot be automated.

For partners and suppliers

We bring a different quality of demand.

Clients who book through our agents:

• focus less on price alone
• cancel bookings less often
• come back more often
• spend more per booking

These are not random leads. They are the result of professionals who know how to sell a solution to a client’s needs, rather than simply a holiday.

For suppliers, that means a more stable and predictable sales channel, independent of advertising auctions and algorithms.

For journalists and researchers

XO Travel shows how the travel market in the region is changing.

We bring together:

• a technology platform
• a network of independent professionals
• a distributed sales model

According to company data, the XO network brings together more than 500 travel agencies. In 2025, these agencies helped 100,000 people travel.

Our approach

We see technology and people as partners.

In travel, some decisions still need a person: when there is uncertainty, risk, an unusual situation or simply an important moment in a client’s life. This is where expertise matters most.

Our job is to give that expert the tools, speed and reach they need.

Who we are

XO Travel is a community of people building their travel businesses with purpose.

We share more than a platform. We share a way of working:

• think long term
• build relationships, not just one-off sales
• help each other grow

We welcome conversations with:

• agents who want to grow
• partners who value quality demand
• people researching how the travel industry is changing

XO. It's who you're with that matters!