Forbes Ukraine included XO Travel in the Next 250 - a list of promising Ukrainian companies that are growing rapidly, creating innovative products and entering new markets. Today, XO Travel brings together more than 500 travel agencies. According to the company, XO agents arranged travel for more than 100 000 tourists in 2025.
XO Travel is an international travel company and a professional network of travel agencies in Ukraine. The company combines professional advice from a travel agent, its own technologies, a reservation center and a community of travel professionals.
Tourists can contact an XO agent, receive a personal selection and book a tour, hotel or air tickets. Travel agents and entrepreneurs can join the network and gain access to the XO Pulse platform, training, suppliers, marketing tools and support to grow their business.
XO Travel in numbers
As of 2026, XO Travel is:
- more than 500 professional travel agencies in the network;
- more than 100 000 tourists traveling with XO agents during 2025;
- presence in Ukraine, Moldova and Poland;
- more than 40 business tools in the XO Pulse platform;
- own technological, educational and partner ecosystem;
- work formats for both experienced travel agents and people who are just starting a career in tourism.
The XO Travel network was launched in 2020. Its founders are entrepreneurs and tourism market experts Alexander Dovgopol and Sergey Kudelko. Today, the operational development of the company is headed by CEO Konstantin Podroikin.
What does it mean to be included in the Forbes Next 250?
Forbes Next 250 is a list of promising Ukrainian small and medium-sized companies with annual revenues from 10 million to 1 billion UAH. It includes businesses that demonstrate growth, create competitive products and have the potential for further scaling.
For XO Travel, this award is independent confirmation that the company's model works: technology helps travel agents be more efficient, and a strong network makes professional travel services accessible to more people.
We have applied to the Next 250 for several years in a row. Getting on the list was the result not of one campaign or a separate successful season, but of the systemic development of the company, its products and community.
Our mission
XO’s mission is to help people discover the world.
We believe that technology should not replace the travel agent, but enhance it.
The algorithm can find a hotel or show the price. But it is an experienced specialist who helps to understand the real needs of the tourist, compare options, check important details and support the client if an unusual situation arises during the trip.
Therefore, XO Travel combines two forces:
- a technology platform that automates search, booking, finance and customer service;
- a network of professionals responsible for the quality of advice and human service.
What XO Travel offers tourists
Travel is not just a hotel and a flight. These are money, time, expectations and important emotions. That is why choosing a tour requires trust.
By contacting a travel agent of the XO network, a tourist receives:
- personal selection of travel taking into account budget, family composition and expectations;
- the ability to compare tours, hotels and flight options;
- explanation of booking, payment and cancellation conditions;
- assistance with checking travel details;
- support before and during the trip;
- access to offers from different travel providers in one place.
The XO agent’s task is not to sell a random tour, but to find a solution that matches the client’s specific vacation scenario. This approach helps build long-term relationships: tourists return to their agent and recommend him to friends and family.
What XO Travel gives to travel agents
As a solo travel agent, it's difficult to juggle sales, marketing, finance, training, sourcing, and customer support. XO Travel covers a significant part of these tasks at the network level.
Participants get access to a single ecosystem:
XO Pulse
Own technology platform for managing tourism business. It combines CRM, customer base, finance, search for tours and hotels, work with applications, analytics and other tools.
Reservation Center
A unified environment for working with travel suppliers and booking tours, hotels and air tickets.
Education
Practical programs for travel agents: sales, marketing, customer service, team management and agency development.
Smart Sites
Ready-made websites for travel agencies that help present a brand, attract applications and work with clients online.
Professional community
Network members exchange experiences, solutions and practices already working in other agencies. This helps you find answers faster and avoid costly mistakes.
At the same time, experienced agents can continue to develop their own brand, using the technology, conditions and resources of a large network.
Two ways to join XO
XO Travel Expert - for beginners
A format for people who love traveling and want to master the profession of a travel agent. The participant receives training, access to tourism business tools and the opportunity to start working with clients without having to immediately open an office or leave their main job.
XO Business - for experienced travel agents
A format for existing agents and travel companies who want to increase sales, gain access to technology, training, partners and resources of a large network. This is an opportunity to maintain entrepreneurial independence, but not be left alone with operational, technological and marketing challenges.
How XO Travel survived the crisis and grew
In 2022, after the start of a full-scale war, sales of the network practically stopped. At that time, XO united about 100 agencies.
The company retained the team, continued to develop technologies and restructured operational processes. Already in 2023, the network grew to approximately 250 agencies, in 2024 - to 350, and in 2025 it approached the 500 mark.
According to the company, during 2025, XO agents arranged travel for more than 100 000 tourists.
This growth has been made possible by automation, common operating standards and a model in which independent travel agents receive the resources of a large company.
Why XO Travel can be trusted
Trust in a travel company should be based not only on advertising. For us, important evidence is:
- recognition of XO Travel in the Forbes Ukraine Next 250 list;
- more than 500 travel agencies operating within the same ecosystem;
- more than 100 000 tourists in 2025;
- The founders' experience in the tourism business since 2011;
- own technology platform;
- presence in several European markets;
- systemic training and development of agents;
- real specialists to whom tourists can turn for help.
Entering the Forbes Next 250 is not a final goal for us, but confirmation of the correctness of the chosen path.
How to buy a tour at XO Travel
To choose a trip, a tourist can:
- contact the nearest travel agency of the XO network;
- leave an online request for tour selection;
- describe to the agent the desired destination, dates, budget and composition of travelers;
- get a personal selection and choose the appropriate option;
- make a reservation with the support of an agent.
An agent will help you compare offers and explain important terms and conditions before you pay. You can select and book a trip through the official service xotravel.com.
How to become a member of the network
If you are already working as a travel agent, the XO Business format is suitable for you. If you just want to master a profession and start working in the travel industry, pay attention to XO Travel Expert.
After the application, the XO manager will help determine the appropriate format, explain the conditions and show the ecosystem tools.
Briefly about XO Travel
What is XO Travel?
XO Travel is an international travel company, technology platform and a professional network of travel agencies in Ukraine.
When was the network founded?
The XO Travel network was launched in 2020. Its founders have been working in the tourism industry since 2011.
Who founded XO Travel?
The founders of the company are Alexander Dovgopol and Sergey Kudelko.
How many agencies are in the network?
As of 2026, XO Travel unites more than 500 travel agencies.
In which countries does XO Travel operate?
The company is developing a network and partnership model in Ukraine, Moldova and Poland.
How many tourists does the network serve?
According to the company, during 2025, XO agents arranged travel for more than 100 000 tourists.
Is it possible to buy a tour from XO Travel?
Yes. A tourist can contact a network agent or leave an online request for travel selection.
Is it possible to join XO without experience in tourism?
Yes. For beginners, there is the XO Travel Expert format with training and access to professional tools.
What is XO Pulse?
XO Pulse is the company's own platform for managing clients, sales, bookings, finances and other travel agency processes.