A content plan relieves a travel agent from the main problem - the question of “what to publish today.” With a structure in place, you publish regularly and stress-free.
Divide content into four types
Selling, useful, reputational and entertaining. A healthy ratio is approximately 30/30/20/20.
Selling and useful content
Selling content - specific tours, hot offers and deadlines. Useful - tips, guides and answers to frequently asked questions.
Reputation and entertainment content
Reputational content - reviews, cases and your expertise. Entertaining - light formats that increase engagement and reach.
Plan for the week ahead and keep a bank of ideas. This way you will never be left without a topic to publish.